Luxury car maker makes low-carbon commitment

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In an effort to curtail its carbon footprint, vehicle producer Jaguar is introducing two carbon dioxide (CO2) offset programmes.

Jaguar South Africa MD Andrew Daniel says the first of these is a programme to offset the CO2 emitted during the assembly of all vehicles produced at the company’s two manufacturing plants, in the UK.

“We will focus on three actions: switching from fossil fuels to renewable energy, promoting renewable technology, and improving energy efficiency within communities and industry alike,” he says.

Simultaneously, the company is introducing a voluntary programme for Jaguar owners wishing to financially offset the CO2 emissions of their vehicles. This is valid for both new and preowned vehicles.

Owners who elect to participate in this programme can visit http://www.jpmorganclimatecare.com/jaguar.

Here they can provide basic information such as the specific Jaguar they drive, the fuel and engine type, transmission and mileage they wish to offset, and then use a calculator to work out their carbon emission footprint, and make a payment accordingly.

“Funding will go towards real environmental technologies that can be introduced in different places or communities to reduce CO2 emissions – such as wind turbines or solar power,” explains Daniel.

In addition to the reassurance that they are doing their part to save the planet, participa- ting owners will receive a certificate from carbon offsetting expert ClimateCare, which is admini- stering the programme on Jaguar’s behalf.

The programme will support the offset of around 70 000 t of CO2 in 2009.
Daniels says Jaguar’s overall goal is to reduce the impact of its activities on the environment.

Current total energy use is down 57% at its manufacturing facilities compared with figures for 2001.

“We do this by taking a holistic view of our economic, social and environmental responsibilities,” Daniel explains.

“Together with Land Rover . . . we are investing £800-million in projects specifically aimed at reducing CO2 emissions.”

One of these is a project where Jaguar’s current lightweight aluminium body structures will be used as a basis for testing the concept of a large luxury vehicle with an advanced hybrid electric driveline.
Edited by: Martin Zhuwakinyu

Posted on May 10, 2009 · in UK

{ 1 comment… read it below or add one }

Dr. Madrid Katharina March 17, 2010 at 3:35 am

Hello,
I am about to plan a big project in terms of mitigation (CO2- sequestration/stock) and food security via Agroforestry in Egypt. The partner institution is SEKEM (Alternative Nobel Price winner 2003) in Egypt.
Together with the Technical University of Berlin we want to test the system on a little desert surface of about 6 acres. If it will be interesting (and there is no reason it wouldn’t) this concept will be realised on thousands of ha in Egypt and the Sinai Peninsula.
My question:
1) are you interested in this topic?
2) are you interested in having us as your future partner?
3) are there funding possibilities for the testing-phase?
I would be happy to read from you and even better, to find common interests.
Kind regards,
Dr. Katharina Madrid

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