GreenWorld
GreenWorld, a start-up dedicated to providing the best carbon offset applications on the web, offers a suite of patent-pending carbon offset web applications including ShopGreen™, ShipGreen™, and FlyGreen™, with more in development.
ShopGreen
GreenWorld recently announced the launch of ShopGreen™, covered by treehugger and others. This free web application enables US-based online retailers to allow shoppers to add an investment equal to one percent of their order in carbon offsets, thereby reducing the carbon footprint of each purchase.
The patent-pending, free ShopGreen™ web application is a powerful carbon offset program that seamlessly integrates with an online retailer’s e-commerce store. ShopGreen™ makes it very easy for companies and customers to fund specific carbon offset projects, provides real time tracking, and – with very low transaction fees – channels nearly all of the buyer’s investment directly to carbon offset projects.
“ShopGreen™ removes the cost and complexity of creating and managing a carbon offset program for US-based online retailers,” said Jason Sperling, Managing Director at GreenWorld. “Additionally, the program’s transparency and automation increase the relevancy, participation, and cost-effectiveness of the program.”
ShopGreen™ allows online retailers to:
- Customize the carbon offset projects offered to customers by selecting from a diverse domestic and international portfolio;
- Integrate the ShopGreen™ module seamlessly within any shopping cart, making customers immediately aware that ‘going green’ can be easy and inexpensive;
- Provide customers with tracking ID numbers that can be used to view records of their carbon offset investments at any time;
- Access relatable statistics that show the cumulative ShopGreen™ impact and increase the likelihood of future transactions at the online retailer’s website;
- Keep customers on their e-commerce website for the entire transaction, and receive payments as part of the total order so only one payment is required by the customer;
- Automatically display customized program information tailored to the merchant’s settings – with one click;
- Add a margin to the carbon offsets price to recoup administrative costs;
- View and download real time transaction data, allowing instant, easy tracking and reporting.
ShopGreen on ElementalThreads.com
We believe in the ‘triple bottom line’ – people, planet, and profits – and ShopGreen dovetails perfectly with our mission. Not only are we raising money, but we are also raising environmental awareness and empowering our customers to easily support eco-friendly initiatives, which builds great brand loyalty. It’s straightforward, easy to use, enhances the brand and combats climate change. ShopGreen is an exciting new opportunity and we are thrilled to be a part of it.
- Emily Wordon/ElementalThreads March 29, 2009
GreenWorld is working exclusively with EcoSecurities, a leading company in the business of sourcing, developing and trading carbon offsets from greenhouse gas emission reduction projects throughout the world, to offer both Certified Emission Reductions (CERs) and Verified Emission Reductions (VERs) from a range of domestic and international projects that reduce greenhouse gas emissions, including renewable energy, energy efficiency, forestry and methane capture.
All featured carbon offset projects:
- Prevent greenhouse emissions and combat climate change
- Are independently verified for quality by accredited third-party auditors
- Have a positive environmental, social and economic impact
At launch, Bruce Usher, CEO, EcoSecurities stated “It is great to be partnering with such a forward thinking and innovative organization as GreenWorld. Developments such as ShopGreen are fundamentally important in helping companies, both within the US and internationally, benefit from scalable solutions which help to reduce and neutralize carbon intensive elements of an organization’s distribution chain.”
The portfolio of compliance and pre-compliance carbon offsets offered by GreenWorld have gone through rigorous certification process by accredited third-parties. Project Design Documents and verification details are available to vendors as well as buyers. The projects in the current GreenWorld portfolio have all been verified by either a UN-accredited Designated Operational Entity, the Voluntary Carbon Standard, the most universally-accepted quality control standard for voluntary emissions reduction projects, or by California Climate Action Registry accredited verifiers.
In addition, GreenWorld plans to link customers’ purchases to public offset registries as they become available. At that time, online retailers and customers will also be able to view third-party verification and auditing reports.
18 online retailers have joined the ShopGreen™ limited beta since March 2009, including ElementalThreads.com, AestheticsBodyMod.com, BudgetPilot.com, JHElectronics.com, and EclecticaClothing.com.
ShopGreen on MyPumpkinDoodle.com
“It’s a perfect fit for our brand, giving more green options to our customers to help the environment,” says Lisa Hawkins, founder of MyPumpkinDoodle.com, another online retailer that has added the ShopGreen™ web application.
“It only took about 5 minutes to integrate. It was nice that it was so easy!” says Kiondra Kuiper, Founder of EclecticaClothing.com March 30, 2009 on using the ShopGreen ZenCart Plugin
GreenWorld is currently in partnership discussions with online retailers in a variety of sectors, including home furnishings, food and beverage, natural living and big-box stores.
GreenWorld plans to partner with e-commerce shopping carts and platforms to offer ShopGreen™ as a pre-integrated option. EarthFriendlyE-Commerce.com, a solar powered platform, currently offers ShopGreen™ as an option pre-integrated with every web store. “ShopGreen™ is a welcomed addition to our environmentally friendly ecommerce platform.” says Andrew, founder of Earth Friendly E-Commerce.
With growing competition among businesses to show tangible results for their conservation efforts, a free service like ShopGreen™ appeals to companies who want to improve their environmental profile and enhance sales revenues. GreenWorld’s simple yet powerful business model positions the company to become the leader in green e-commerce solutions.
ShipGreen
In fall 2008, GreenWorld created a carbon calculator for First Global Xpress, a shipping company that ships direct to customers rather than using the hub-and-spoke model of the major carriers. The carbon calculator uses the actual distance, weight, and transport mode of each shipment to calculate emissions and then shows how much one’s environmental impact is reduced when shipping direct.
“We chose to work with GreenWorld because of their commitment to developing a carbon emissions calculator with a level of accuracy and ease-of-use that couldn’t be found anywhere else,” says Justin Brown, CEO of First Global Xpress. “GreenWorld’s vision and innovation makes them a leader in this field. We’re excited to continue our partnership with them to deploy valuable services for our clients.”
GreenWorld partnered with Arpad Horvath, Ph.D. University of California, Berkley, Department of Civil and Environmental Engineering and Cristiano Facanha, Ph.D., from ICF International to incorporate life-cycle based emission factors into the First Global Xpress shipping emissions calculations.
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About GreenWorld
GreenWorld, and its parent company RED, unveiled the GreenWorld web application platform in March 2009 with the mission of becoming the leading carbon market web application solution for companies and their customers. By emphasizing simplicity, scalability, and ease of use, GreenWorld helps consumers offset carbon emissions, and helps businesses gain increased customer loyalty and satisfaction. With a diverse carbon offsets portfolio, real time tracking, and the lowest transaction fees in the industry – GreenWorld makes protecting an everyday habit.
About RED
Founded in 1999, RED Interactive Agency is focused on creating useful interactive tools and engaging online experiences for some of the worlds most notable and influential brands. Additionally RED has applied its strategic, creative, and technical prowess to developing proprietary Web based software and technologies, mostly based around social and environmentally conscience initiatives. In 2008 RED launched two new web based properties (greenworldapps.com and googooswap.com).
About EcoSecurities
EcoSecurities is one of the world’s leading companies in the business of originating, developing and trading carbon credits. EcoSecurities structures and guides greenhouse gas emission reduction projects through the Kyoto Protocol, working with both project developers and buyers of carbon credits.
EcoSecurities works with companies in developing and industrialising countries to create carbon credits from projects that reduce emissions of greenhouse gases. EcoSecurities has experience with projects in the areas of renewable energy, agriculture and urban waste management, industrial efficiency, and forestry. With a network of offices and representatives in more than 25 countries on six continents, EcoSecurities has amassed one of the industry’s largest and most diversified portfolios of carbon projects.
EcoSecurities also works with companies in the developed world to assist them in meeting their greenhouse gas emission compliance targets. Utilising its highly diversified carbon credit portfolio, EcoSecurities is able to structure carbon credit transactions to fit compliance buyers’ needs, and has executed transactions with both private and public sector buyers in Europe, North America and Japan.
EcoSecurities Group plc is listed on the London Stock Exchange AIM (ticker ECO). Additional information is available at www.EcoSecurities.com.
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