In an effort to boost their eco-friendly initiatives, well-known airlines
and traveling agencies are urging their clients to . However, the idea of offsetting carbon doesnt seem to be
attracting many customers. One of the issues is that estimating the size of the
carbon footprint isnt an easy task. Firms and environmental organizations
employ different procedures to estimate emissions, affecting the cost of a
carbon offset by a significant amount.
is amongst those firms
which introduced carbon offsets in the tourism industry. Chairman Jean-Francois
Rial , saying that a mere 1% of the firms
customers bought offsets to neutralize their emissions. Thus, the company
adopted a program where they charge customers
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