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Google, a company that runs power-hungry data centers, employs thousands of people, and operates a corporate jet, said on Wednesday that it was carbon neutral for the past two years. How so? Offsets.
Reducing our carbon footprint
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In June 2007 Google made a voluntary commitment to become carbon neutral. To honor this commitment, we calculated our global carbon footprint, purchased high-quality carbon offsets, and worked with a third party to certify our calculations and validate our offset portfolio. Through this process, we’ve neutralized all of Google’s 2007 emissions, as well as part of our 2008 emissions. We’ll continue to invest in offset projects until we reach carbon neutrality.
- Author: admin
- Published: Jan 13th, 2009
- Category: Top Stories
- Comments: None
Harvard Physicist Sets Record Straight on Internet Carbon Study
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A story in the Sunday Times of London sent Google’s (Nasdaq: GOOG) public relations machine into an advanced search for answers. The Times reporters wrote about a new Harvard study that examines the energy impact of Web searches. The story’s lead paragraph: “Performing two Google searches from a desktop computer can generate about the same amount of carbon dioxide as boiling a kettle for a cup of tea, according to new research.”
More on Googles carbon footprint
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There is a piece in todays Crikey email about this story on the carbon impact of each individual Google search that has been doing the rounds of the papers and blogosphere today. In the email, we discuss the problem with the article that the scientist behind the study is actually promoting his business and the journalists happliy play along but really, there is a second issue with this article.