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A couple of weeks ago I got an email from a PR company suggesting I “forget Christmas trees this year” and instead give as a present a “personalised tree” to be planted by schoolchildren in the Scottish highlands “to reduce carbon emissions”.
It sounded good. The bit of the highlands involved is the Alladale estate, which millionaire owner Paul Lister wants to turn back into true ancient landscape, with wolves and elk as well as trees.
The man behind gathering the cash for treeplanting is former city director Geremy Thomas. After a bruising legal battle with an old company of his, PNC Telecom, he has taken up country pursuits. His new company, Carbon Managers, sells advice to companies on how to cut their carbon footprint with offset projects like tree planting. And, since April, has also been offering to arrange the planting, for companies as well as for Christmas.
A string of firms
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