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Study Suggests New Business Model for Carbon Offset Providers


- a research organization that aims to make the aviation industry more sustainable, in partnership with the has come up with a study that tries to and their willingness to pay.

Study Suggests New Business Model for Carbon Offset Providers

The research was conducted by and covered 487 business/leisure fliers at the Manchester Airport. Of those polled, more than 75% were aware of the fact that air travel causes global warming but fewer than 10% had chosen to offset their travel emissions. The low rate of offset purchase was attributed to the lack of knowledge – over 50% of the passengers didn’t know about carbon offsets or how they could be purchased. Also, about a quarter was skeptical about the effectiveness of carbon offsets or the cost factor.

But overall the results suggested an inclination to pay for emission reduction schemes – 17% said that they would pay for offsets in full, while 30%

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