Dell, the world’s second largest computer manufacturer announced on Wednesday that they have attained 100% carbon neutrality as far as energy use is concerned. The Texas-based computer giant had pledged last year that they would become carbon neutral by end of 2008 but has been able to meet its target with five months to spare.

Dell uses renewable sources of energy to meet its power needs, which being limited in supply is able to take care of twenty per cent of its energy requirements. The rest of the eighty per cent is from regular sources, but is offset through verified emission reductions and renewable energy certificates. The company has also been able to rein in its energy usage by five per cent through installation of energy efficient systems which translates to annual savings to the tune of $3 million.

Dell is also going to undertake investments in wind power in U.S., China and India. Furthermore, it has joined hands with Conservation International to work towards protecting the rainforests in Madagascar.

Watch the video here:

Tags: Carbon Neutral, Carbon Offsets, Dell, Gander International Airport, Green Energy, Green Power, Renewable Energy, Renewable Energy Certificates, Zion and Zion

Zion and Zion – a leading marketing/advertising firm based in Phoenix and Atlanta has decided to undertake a comprehensive carbon offsetting initiative in a bid to completely wipe out its carbon footprint. While other firms in the industry have also taken steps towards reducing their emissions, what sets Zion and Zion apart is that it will be the first in the marketing industry to fully offset its carbon emissions. Also noteworthy is the fact that the firm will offset not only its electricity usage and waste production but also emissions caused by commuting/traveling of its employees and energy usage of its data center. Zion and Zion’s carbon emissions were estimated as per the The Greenhouse Gas Protocol Initiative or the GHG Protocol.

The firm claims association with a large number of clients who offer eco-friendly products. And now with the launch of the carbon offset program , Zion and Zion has certainly upped its green credentials. The COO of the firm, DuGue Zion said:

“…the total offset of our carbon footprint emerged as part of our go forward strategy with respect to operations and our culture in general.”

Tags: Carbon Footprint, Carbon Neutral, Carbon Neutrality, Carbon Offsets, GHG Protocol, Marketing Industry, Zion and Zion