LONDON – CarbonCreditz, a green loyalty scheme backed by Tesco, Marks & Spencer and ASDA, which launched last week as a way of letting consumers invest in carbon offsetting projects has been criticised by a competitor, Green Rewards.
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Carbon offsetting loyalty scheme hits out at new rival
- Author: admin
- Published: Sep 3rd, 2008
- Category: Carbon Market News
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Tesco to Reduce Emissions Using Multiple Steps: Terry Leahy
As the post-Kyoto period comes closer with probable new emissions-reductions targets, big companies have a lot to lose if they dont bring the CO2 word into their dictionaries. When it comes to British supermarkets, is the leader and has to do a lot to improve its image.
has assured that the superstore would take concrete steps to cut its CO2 emissions, saying that their footprint last year was . He highlighted the significance of transferring the green commitment to consumers too, using incentives like CFL bulbs and reusable shoppers.
“If retailers help customers, customers will go green,” he asserted.
What was even more promising was his plea to other businesses to go green. If firms as big as Tesco do their homework to green their supply chains, major cuts can be seen in a short time. One would only hope that this isnt just another firm greenwashing its road to brand management.