Airlines and other sector may very well be anticipating losses in the post-2012 scenario when environmental laws can become even stricter. But as environmental awareness matures amongst consumers worldwide, there is an ever-growing community that wishes to reduce its emissions voluntarily. And that is a ripe market for carbon offset providers and others in this trade.

was on the lookout for new opportunities and saw the need for some software to assist air travelers in reducing their carbon footprint and emissions. The end result is , a tool that would tell consumers how much they contribute to GHG emissions from the next flight they take. In addition, the system will help travelers select the flight that would result in the least emissions.