BELGRAVE TRUST SPARKS INNOVATION IN CARBON OFFSETTING FOR INDIVIDUALS, TAPS POWER AND SPEED OF GLOBAL MARKETS

7% of World’s Wealthiest Responsible for 50% of Global Carbon Emissions

First Service Of Its Kind Service Targets Key Group Of Leaders And Trendsetters

New York – Nov. 4, 2009 -  today unveiled a first of its kind membership service designed to help individuals live carbon neutral. Based on the founding principles of commitment to diversification, innovation driven solutions to climate change, and efficiency for its users; the web-based service manages and retires carbon offsets to counter members’ monthly emissions using an of high quality offset projects, and a robust calculator that’s a leap forward in efficiency and breadth of measurement. With the wealthiest 7% of individuals responsible for over half of the world’s greenhouse gas emissions, taking action at the individual level right now is as essential as action at the government level. Belgrave Trust gives individuals a comprehensive way to live carbon neutral, today.

View video of Belgrave Trust Nicholas Martin Baily at the Wall Street Green Trading Summit

“When there’s a demand, markets have proven their ability to deliver solutions efficiently, rapidly, and globally,” said Founding Member , illustrating Belgrave Trust’s vision. “Because carbon offsets fund the development of alternative solutions, our members don’t just reduce global emissions, they also drive innovation.”

Belgrave Trust’s members make a monthly commitment based on the carbon footprint of their lifestyle using Belgrave Trust’s breakthrough calculation engine to determine their impact, from basics to high-emitting activities and hobbies. Optimized for accuracy, efficiency and ease of use, the calculation engine’s algorithm is a combination of sophisticated modeling based on actuarial principles, and the consensus methodology of the scientific community.

As a new member first calculates their footprint, they instantly see how their choices directly impact their emissions, encouraging responsible mitigation. Belgrave Trust also makes it easy to give the through its online portal.

“The very first thing we did was reach out, convene focus groups and interviews, and talk to real people.” said Founding Member  “We were surprised to find that many among the affluent have been deeply concerned about climate change long before it became mainstream, but that no one was engaging this group in a way that matched their values. Our members don’t just want to reduce, they want to live a completely carbon neutral life.”

Belgrave Trust represents a notable evolution, drawing on best practices from the worlds of business, actuarial science and high-end consumer service in order to help individuals measurably address climate change. The service’s actively managed portfolio is diversified, subject to intense review, and relies on the most trusted verification standards for all offset projects selected.

Through diversification comes strength and confidence, as members are assured that if for any reason certain projects don’t reach their potential, allocations are shifted elsewhere in real time. And through innovation funding, Belgrave Trust is able to support experimental technologies and help provide the incentives necessary to bring about game-changing solutions.

A community of leaders, Belgrave Trust’s membership shares a set of common values. Founded on the of ease through simplicity, innovation via markets, and strength from diversification, Belgrave Trust is a single point choice that is the most efficient and effective way to live carbon neutral.

To comprehensively measure your carbon footprint in minutes (no commitment necessary) and become a member visit Belgrave Trust at

Note to editors: If you are interested in viewing additional information on Belgrave Trust, please visit our online where you can find background information, image files, and details on carbon offset projects in the portfolio.

Posted on November 6, 2009 · in Press Releases