| Sourced From Solveclimate.com |
Executives at a big electronics firm were in a quandary. With the sluggish economy, they were shipping fewer items, but they still had the same delivery contracts, meaning they were sending out trucks half-empty and needlessly burning fuel.
Seeking a greener solution, they did something that their kids do every day but grownups have been slower to embrace they tapped into the collective knowledge of their peers on a social networking web site.
This isn’t your typical Facebook or MySpace network, of course. The company logged into an exclusive business-to-business site called 2degreesnetwork. There, it was able to set up a blind challenge among business leaders from around the world to find a solution.
The discussion forum yielded an interesting idea: a truck space sharing cooperation with non-competitor, off-season businesses. Garden furniture manufacturers experience their highest volume of business during the summer, while electronics firms experience theirs during Christmas.
2degreesnetwork began revolutionizing b2b communication in 2008, when it launched the social network with a mission to help business leaders collaboratively strategize to reduce their carbon emissions in order to comply with imminent greenhouse gas legislation. While the legislation is designed to make businesses compete to cut their emissions, 2degrees has successfully reframed it to make them cooperate.
Acting as an enabler, 2degrees can create a
Related posts:
- Michaels Partners with Site Controls to Reduce Energy Costs and Carbon Emissions
- BCA Research Says Australian Emissions Scheme Would Shift Businesses, Jobs Overseas
- UK businesses unconcerned with reducing CO2 emissions, study finds
- INTERVIEW: Patti Prairie, CEO of BrighterPlanet.com on how social networks and their new site help fight climate change
- Carbon caps good for upstate, new Web site argues
