Zion and Zion – a leading marketing/advertising firm based in Phoenix and Atlanta has decided to undertake a comprehensive carbon offsetting initiative in a bid to completely wipe out its carbon footprint. While other firms in the industry have also taken steps towards reducing their emissions, what sets Zion and Zion apart is that it will be the first in the marketing industry to fully offset its carbon emissions. Also noteworthy is the fact that the firm will offset not only its electricity usage and waste production but also emissions caused by commuting/traveling of its employees and energy usage of its data center. Zion and Zion’s carbon emissions were estimated as per the The Greenhouse Gas Protocol Initiative or the GHG Protocol.
The firm claims association with a large number of clients who offer eco-friendly products. And now with the launch of the carbon offset program , Zion and Zion has certainly upped its green credentials. The COO of the firm, DuGue Zion said:
“…the total offset of our carbon footprint emerged as part of our go forward strategy with respect to operations and our culture in general.”
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