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Making informed environmental decisions
Joseph is a habitual alcoholic. Each day he makes the short walk to the local beer vendor to purchase a dozen frosty beers. Because he is wise and has a distinguished palate, he chooses the cool and refreshing taste of Lucky Lager. Besides being delicious, a nice bonus to the clean crisp taste is that his beer of choice costs a paltry $15.25 a dozen.
Lucky Lager is brewed in Ontario. Semi trucks with diesel-powered engines haul trailers from the brewery to Winnipeg, where they are sent out to beer vendors on a weekly basis on another semi truck. Shipping a heavy product like beer from Ontario burns a lot of petroleum products, which releases carbon into the atmosphere.
If Joseph were strictly concerned with his carbon footprint, it would make sense for him to purchase one of the many locally brewed beers produced within city limits. However, Joseph doesnt wake up in the morning thinking of ways that he contributes to destroying the planet on which he lives, and price is one of the considerations he makes when purchasing products. If locally produced beer was of the same price and quality as his
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