Inferknow Develops Technology to Reduce Carbon Footprint of Computers

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Working on the computer might seem like a harmless enough activity, but the fact is that computers have a fairly enormous carbon footprint. In fact, a while back it was reported that the global IT industry’s carbon emissions of two per cent of the total, puts it at par with the aviation industry as far as emissions go. Steps such as turning off your PCs , recycling etc. certainly go a long way in conserving energy but new and innovative solutions are also on the way.

Inferknow’s “Green” is a case in point. Green is a Firefox browser extension that collects data from your PC so as to personalize the web ads that you encounter while browsing. The revenues generated from web ads go towards the purchase of carbon credits from Carbonfund.org - a leading carbon offset provider, to reduce the environmental impact of your PC. Green is free, easy to install and available for download here.